Lloyds Bank launches Signly, a pioneering British Sign Language online translation tool. See the video below for the full story. Or download Signly browser extension for Google Chrome here, Microsoft Edge here and for Mozilla Firefox here.
The British Deaf Association estimates that there are around 151,000 sign language users in the UK.
- Deaf people who communicate using BSL often consider it to be their first language with English being their second language
- Educational provision for Deaf children is sometimes lacking so lower literacy may result in school leavers (as low as 8/9 years old)
- Combining these factors means essential content in written English can be incomprehensible
- A shortage of interpreters (1:75) doesn’t help
Deaf people are often excluded from access to essential content.
Organisations don’t always know the best way to break down barriers and realise their ambition to be Deaf-friendly. It’s difficult to know what to do and how to do it.
But organisations must provide equal access. Ignoring this is risky and there could be penalties for opting out. Plus there’s a social and financial ‘cost of doing nothing’.
It’s easy to forget that just because it’s written doesn’t mean it’s understood.
Barriers like this can result in Deaf customers being disadvantaged or feeling like second class citizens.
Some organisations offer a blend of the following:
- Face-to-face interpreting
- Video Relay Service (VRS)
- Others rely on written text
- Ad hoc methods - drawing, lipreading or the customer’s friends and relatives to help
- Deaf awareness training
- Saying it loudly or more slowly
Online, nothing has been done to make webpages Deaf-friendly.
Wouldn’t it be great if you could get a BSL translation of any and every webpage? It could positively transform Deaf people’s lives.
That’s what Signly Browser Extension does. Users click the extension to request translation of a page. Signly serves up pre-recorded, broadcast quality signed content, signed by real people, in-browser. The extension keeps the BSL and English synced.
Signly’s allows Deaf customers to self-serve, making access to sign language easy – an integrated part of the way an organisation does business. Users choose the best channel for them to access sign language.
Corporates now have more ways to fulfil their passion for inclusion, removing barriers so Deaf customers get the same level of service as everyone else.
Download Signly browser extension for Chrome here so you can view sign language translations of Lloyds Bank web pages.
If you like it, please share on social media and ask your bank or other website owners to activate Signly on their sites by contacting us.